The Growth Journey Show

Good customer fit. Why it’s critical to your business growth. - TGJ 028

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We’ve all been there. You’ve said yes to work that on the surface looks like it should be well within your capacity and ability. The customer has given you a bit of a hard time on price, it could be that they like to negotiate or that they didn’t fully value your service. You’ve done the deal and got on with the work. Then they turn out to be a nightmare.

You’ve done a good job, but they’re not satisfied. They expect the earth, but not to pay for it. They always know better and don’t listen to your expertise. They cut corners to save money and then complain that things aren’t right.

More often than not these problems are the result of saying yes to a bad fit customer.

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WE HELP COMPANIES GROW BY £2M+ PER YEAR FOR A 10-20% INVESTMENT

We believe systemisation and automation scales value creation exponentially

We form long-term partnerships with SME owners to increase the efficiency and predictability of investing in their business, so that they exit their business with the highest transfer value possible

We understand your current sales and marketing processes, build your systems, then test, automate & refine them to free your people to work on increasing your business value


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