Tell us what you think in the comments below!
Are you using the Pareto Principle (the 80/20 rule) in your marketing?
Chances are if you are watching this video you don’t.

You are not getting results for your marketing channels because you are not applying the 80/20 Pareto Principle to your marketing.

Identify which of your activities are generating the most results, prioritize them and shift the amount of time and investment to that activity.

How scalable is your business?
Can or will you do better?


Have you seen last week's video?

Check out our playlist for more useful advice.





We believe systemisation and automation scales value creation exponentially.

We form long term partnerships with SME owners to increase the efficiency and predictability of investing in their business, to grow revenues, profit and business value.

We understand your current sales and marketing processes, build your systems, then test, automate refine them to free your people to work on increasing your business value.

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The video discusses the 80/20 Marketing concept, also known as the Pareto Principle, where 80% of results come from 20% of efforts. It suggests that many marketers fail to apply this principle in their strategies, leading to suboptimal outcomes. The video advises viewers to identify high-yield activities and prioritize them, reallocating time and resources accordingly. If you have time to play check this out awaken: chaos era (download here).

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